Vision
BrandF1irst is dedicated to go beyond limits and deliver excellence in providing various consumer engagement tools by seamlessly integrating our digital platform with above-the-line and below-the-line strategy meticulously bridging the gap between you and your customers in the digital space.
Mission
BrandF1irst would provide every brand, the most effective consumer engagement solution to boost sales through our digital platform. We aim to create high impact tactical and strategic brand campaigns to help acquiring new customers and maintaining loyalty across brands. We seek to become a strong marketing partner with our clients while maintaining a healthy, amicable and motivational working environment for our employees.
core team
An advertising maverick and a passionate teacher with more than 30 years of experience at working in various senior level with renowned media organizations and advertising agencies such as ABP Group, India Today, BIG FM, ORG-MARG Media Research, Percept Advertising, Madison Advertising, etc.
He has rich cross-category experience having navigated brands for leading Indian and Global corporations such as, Britannia, Nestle, Mondelez, Pernod Ricard, Asian Paints, Castrol, Pidilite, Hershey, and General Mills to name a few.
He has worked towards bringing about a shift in client's marketing strategies from traditional to mobile and online platform in integration with the traditional media. He believes that to reach out to the consumer of any brand it is necessary in today's complex marketing scenario to invest in digital and mobile marketing medium which directly connect the consumer with the brand effectively. He successfully could change the mindset of big brands like Britannia, Mondelez, Pernod Ricard, General Mills, Hershey, Kohinoor Basmati Rice, Ferrero and many more on mobile marketing scalability.
He's a trained Hindustani classical Mohan Veena player and loves to travel to unknown places by road. Like most of us, he loves listening to music and also cooks at times. His two kids are the biggest love of his life.